INSTITUTE FOR WAR AND PEACE REPORTING (IWPR):

Since 2019, I have supported IWPR in countering disinformation through audience research, social listening, and content testing. Recently, I conducted qualitative research in Moldova, analysing shifts in media trust and perceptions of Russia and the West following the Ukraine invasion. In 2024, I also collaborated with local agencies to test IWPR partners’ content aiming to combat Russian propaganda, enhancing its behavioural design in partnership with Moldovan media partners.

Read the Report.